SEVEN UNIQUE FEATURES OF E-COMMERCE TECHNOLOGY

1. Ubiquity

Available just about everywhere, at all times. A unique feature of e-commerce technology.

2. Global Reach

The total number of users or customers an e-commerce business can obtain.

3. Universal Standards

Standards that are shared by all nations around the world.

4. Richness

The complexity and content of a message.

5. Interactivity

Technology that allows for two way communication between merchant and consumer.

6. Information Density

The total amount and quality of information available to all market participants.

7. Personalization/Customization

- Personalization : the targeting of marketing messages to specific individuals by adjusting the message to a person’s name, interest, and past purchases.

- Customization : changing the delivered product or service based on a user’s preferences or priod behavior.